The Next Gen Tutor
Above: I am using Figma to create a wireframe for the initial concept. I have place holders for forthcoming content, but I am still able to apply information architecture and organize where the content would be placed.
Overview
With over two decades of experience as a nurse and a Masters Degree in nursing education, Suzanna was prepared to start a new business as a professional tutor to help prepare students to take the National Council Licensure Examination (NCLEX) exam required to become a registered nurse.
Suzanna was already promoting her business on social media, but needed a website to provide some basic information about her services as well as a way for nursing students to book a consultation with her. Here was my approach to meet her business needs:
Above: I pulled together a Style Guide that consisted of a palette that was inspired was Suzanna’s love for hiking and nature. I pursued a voice and tone that was clean, inviting, and grounded.
User-Friendly Interface
Navigation: Simple and intuitive navigation to enhance user experience.
Accessibility: Considerations for users with disabilities, ensuring compliance with accessibility standards.
Business Requirements
Highlight Expertise: Suzanna was well versed in the make-up of the NCLEX exam, and has a Master’s Degree In Nursing Education.
Express Empathy: Taking the NCLEX exam is a stressful experience, and it was important to Suzanna that she project empathy and support for these nursing students.
Scheduling and Payment: A means for students to easily and intuitively schedule a 30 minute consultation. Indicate the cost of the consultation, and securely capture payment information.
Above: Designed a hi-fidelity prototype using Figma that incorporated all the business requirements, as well as the feedback from the stakeholder and user testing.
Voice and Tone
Style Guide: Develop a color palette based on Suzanna’s interest of the outdoors, and well as a positive, calm and supportive tone.
Content: Worked with Suzanna to deliver content that met the needs of a nursing student needing an NCLEX tutor.
Interactivity and Usability Testing
Schedule Consultation: The goal is to drive traffic to schedule a 30 minute consultation. We placed forms on two different pages to increase the likelihood of acquiring opportunities.
Ease of Scheduling: Making sure a user could easily use the calendar and understand the choice available to them to pick a date and time. This was at the suggestion and implementation of Suzanna and her developer.
Above: As part of the research, testing participants were asked qualitative questions about their thoughts in attaining and working with an NCLEX tutor.
Above: Added interactions between components and pages. Testing these interactions to ensure success.
Design Considerations
Mobile Responsiveness: Ensure the site is fully functional on various devices.
Photography: Utilize imagery that projected success and achievement.
Typography: Choose clear and legible fonts suitable for online reading.
Graphic Design: A flat design keeps reinforces the tone and voice.
Timeline and Deliverables
Week 1: Research and concept development, including user personas, site architecture, and user flows.
Week 2: Wireframe design and the establishment of content structure.
Week 3: Interface design and prototyping, incorporating feedback from test users.
Week 4: Final adjustments, user testing, and preparation for design handoff to developer.
Above: This is a look at pages from the final design.
Conclusion
The NCLEX Tutor website will serve as an invaluable resource for Suzanna. Driving interest on social media towards her web site so nursing students can schedule a consultation, so she can provide a plan for successful exam preparation. Through thoughtful design and user-focused features, the site aims to create a positive and effective resource for nursing students.